Nothing has unveiled a collaboration with popular photographer and director Jordan Hemingway . He shot the creative portrait-led campaign for Nothing's new over-ear headphones, Headphone (1) and has also developed custom camera presets for Nothing’s smartphones. A professional camera preset titled "Stretch," created by Jordan Hemingway, will launch for Nothing smartphone users later this month. This preset will enable users to easily capture images in Hemingway’s distinct visual style.
Who is Jordan Hemingway
Jordan Hemingway claims to be a self-taught photographer and filmmaker based in London, is known for his narrative and visceral approach to visuals. His distinctive work has shaped campaigns for brands including Louis Vuitton, Chanel, Mugler, Prada, and Gucci.
Hemingway is also a frequent collaborator with FKA Twigs , having co-directed her live shows, directed music videos, and driven creative aspects for full album rollouts.
What Nothing and Jordan Hemingway said about this collaboration
Talking about the collaboration, Hemingway said: “I first found myself at Nothing’s office a few years ago for an unrelated meeting to the Headphone (1) project. Even then, their spirit of innovation and fearless exploration left a mark on me. To return now, years later, to build something together is not just exciting, it’s an honour.”
Meanwhile, Ryan Latham , Nothing’s Senior Director of Brand & Creative (Global) said: “Working with Jordan was an instinctive fit, the team was drawn to his signature aesthetic that blends honesty, beauty, and raw brutality with innovation. His ability to challenge the traditional norms in the fashion space felt like an alignment to how we wanted to convey Headphone (1).”
“We loved the idea of portraiture to capture unique personalities. Jordan's work equally spans music and culture, and we knew he would bring experimentation and something very fresh to the campaign. His love of technology and the process felt like a real parallel with our own design team and made the whole project interesting and fun,” Ryan continued,
Who is Jordan Hemingway
Jordan Hemingway claims to be a self-taught photographer and filmmaker based in London, is known for his narrative and visceral approach to visuals. His distinctive work has shaped campaigns for brands including Louis Vuitton, Chanel, Mugler, Prada, and Gucci.
Hemingway is also a frequent collaborator with FKA Twigs , having co-directed her live shows, directed music videos, and driven creative aspects for full album rollouts.
What Nothing and Jordan Hemingway said about this collaboration
Talking about the collaboration, Hemingway said: “I first found myself at Nothing’s office a few years ago for an unrelated meeting to the Headphone (1) project. Even then, their spirit of innovation and fearless exploration left a mark on me. To return now, years later, to build something together is not just exciting, it’s an honour.”
Meanwhile, Ryan Latham , Nothing’s Senior Director of Brand & Creative (Global) said: “Working with Jordan was an instinctive fit, the team was drawn to his signature aesthetic that blends honesty, beauty, and raw brutality with innovation. His ability to challenge the traditional norms in the fashion space felt like an alignment to how we wanted to convey Headphone (1).”
“We loved the idea of portraiture to capture unique personalities. Jordan's work equally spans music and culture, and we knew he would bring experimentation and something very fresh to the campaign. His love of technology and the process felt like a real parallel with our own design team and made the whole project interesting and fun,” Ryan continued,
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